Why Trust Us

Our goal isn’t to sell you more toys—it’s to help you buy fewer, better tools and use them in a behavior‑first routine that actually works. Trust is earned through clarity, testing, and updates you can see.

Behavior‑First, Not Trend‑First We start with prey profiles and daily rhythms: flyer, scurrier, burrower, climber; morning vs. evening energy; solo vs. interactive windows. Every pick is mapped to our Playstyle Matrix so you know exactly why it fits your cat and your home (noise constraints, space limits, time).

Independent, Transparent Reviews

• We never sell placements. Affiliate commissions (when you buy via our links) do not affect scores or recommendations.
• If a brand provides a sample, we disclose it and apply the same test protocol.
• We publish pros, cons, and safety notes—including who should avoid a product and why.

Real‑Home Testing, Real Constraints Our test environments reflect apartment living, roommates, kids, and multi‑cat dynamics. We measure engagement, durability, noise, and storage footprint, then we validate across a rotating panel of households to reduce bias and catch edge cases.

Evidence You Can Check

• Repeatable protocols (see How We Test)
• Decibel ranges for “quiet mode” options
• Rotation plans tied to outcomes (longer sleep, fewer ambushes)
• Update logs and version notes when products change

Accountability We correct mistakes, timestamp updates, and invite reader feedback. If your experience reveals a safety or performance issue, we re‑test and revise guidance. Our standards live in our Editorial Policy.